When rating BCNM, should landing page content factor into ratings?

When rating BCNM, should landing page content factor into ratings?

• A. Yes
• B. Only if the landing page is relevant
• C. Not specified
• D. No

Answer: (D)

The rating should focus on how well the content itself meets the user’s needs within the evaluated material, not on how the page is marketed or staged. Landing page content is often crafted to grab attention and drive actions, which can involve different messaging, layout, and goals than the core content being assessed. Including it would mix marketing optimization with content usefulness, making ratings less consistent and harder to compare across items. So, in standard practice, landing page content does not factor into BCNM ratings. Only if the rubric explicitly calls for evaluating the landing page would it be included, otherwise it stays out.

The rating should focus on how well the content itself meets the user’s needs within the evaluated material, not on how the page is marketed or staged. Landing page content is often crafted to grab attention and drive actions, which can involve different messaging, layout, and goals than the core content being assessed. Including it would mix marketing optimization with content usefulness, making ratings less consistent and harder to compare across items. So, in standard practice, landing page content does not factor into BCNM ratings. Only if the rubric explicitly calls for evaluating the landing page would it be included, otherwise it stays out.