If the landing page truly doesn't load, what is the correct rating after applying the Did Not Load flag?

If the landing page truly doesn't load, what is the correct rating after applying the Did Not Load flag?

• A. FailsM
• B. Needs Met
• C. High
• D. Not Rated

Answer: (A)

When a response item cannot load at all, the rating should reflect that failure to meet the expected standard. The Did Not Load flag signals that the experience couldn’t be evaluated because the page never loaded, so the appropriate rating is the one that indicates a failure to meet requirements. FailsM represents “Fails to Meet,” capturing that the outcome did not satisfy the criteria due to the load error. This is different from Needs Met or High, which imply some level of success, and from Not Rated, which would be used when there isn’t enough information to judge. So FailsM is the correct choice.

When a response item cannot load at all, the rating should reflect that failure to meet the expected standard. The Did Not Load flag signals that the experience couldn’t be evaluated because the page never loaded, so the appropriate rating is the one that indicates a failure to meet requirements. FailsM represents “Fails to Meet,” capturing that the outcome did not satisfy the criteria due to the load error. This is different from Needs Met or High, which imply some level of success, and from Not Rated, which would be used when there isn’t enough information to judge. So FailsM is the correct choice.